TikTok is a social platform that has been active for a few
years now. The thing about TikTok is that it isn’t like any
other social platform out there. It changed the idea of
content and changed the way people look at videos and
the way creators create the video.
If you look at Instagram, the higher the quality of
content the more engaging the audience, the more you
pay for Ads on Instagram and Facebook the more reach
and engagement you get.

However, in TikTok, the quality doesn’t matter, it’s not
about quality anymore, it’s about authenticity and
consistency. The more you’re authentic, true and
vulnerable to your audience, the more engaging your
audience will be.

The more you can give value to your audience, whether
it was entertaining material, funny material or with an
actual educational value, the better and higher the
engagement will be.
The most important aspect here, which worked like
magic with us, is the Organic Reach. Organic means
natural, it means you haven’t paid for Ads or sponsors to
reach people.
All you did was created the video and uploaded it on
TikTok.